You can pat yourself on the back if you’re one of the thousands of small business professionals that have set up a blog to communicate with your potential clients. Or, maybe you haven’t started your business blog yet, but intend to. Take note now so you can avoid some of the consequences of do-it-yourself blogging.
You’ve heard all the hype, listened to a few podcasts and teleseminars, and finally sorted out for yourself how blogging can really work for your targeted niche of readers and potential clients.
You’ve set up your business blog. Omg Blog
Now, you may be asking yourself, “If I’m so smart at my business, why do I have a dumb do-nothing blog?”Here are a few of the pitfalls of creating your blog without any guidance from blogging experts:
1. You don’t know how to use your blogging software, yet you expect to look like an expert and build credibility. How could you know? Blogs haven’t been around that long, and the blogging software is continually being upgraded. You need to learn how to use your blog features that increase your findability on the Internet and readership. For example, you need to regularly use trackback, pinging, and permalinks features.
2. You are writing in a vacuum, without knowing what questions your clients want answered. You haven’t done any keyword research, or asked your current clients what they’d like to read. Even worse, you under the impression that a blog should be like an online diary. You are writing about your personal life and details, detracting from the on-target, focused purpose of your blog as a business building tool.